When it comes to scent, everyone has their own scent. In people, people tend to multiply their feelings because of a certain scent. Body scent can be said to be a trump card to enhance personal charm! How can I bring my own body fragrance? In addition to perfume, of course, choose a long-lasting shower gel! At the China (Guangzhou) International Beauty Expo that just ended on September 5-7, the creation of super popular petal shower gel Brand Austin brings a new upgraded petal shower gel, and the upgraded version of the premium incense once again harvests the hearts of a group of girls celebrity dresses.
As everyone knows, As the originator of true flower care, Austin is the world’s first brand to apply true flowers in shower gel. Based on the deep insight into consumers, it cuts through the refined categories of true flower care, and its original true flower bath Once listed on the market, it has set off a wave of true flower care in the industry. In the Chinese market, the cumulative sales have exceeded 100 million bottles. It is not difficult to find that it is innovative and forward-looking.
This time, Austin and the third-party survey agencies conducted in-depth investigations of more than 2,000 consumers in six major cities across the country. The report (hereinafter referred to as the report) shows that consumers now have higher requirements for bath products, they do not Resatisfied with the simple cleaning needs of the past, but the persistence of fragrance, the skin feel after bathing, the density of foam, and even the skin care of the skin and the facial skin. In addition, I hope that during the bathing process, I can release the pressure and enjoy the pleasure.
Justin is looking at this trend, and is committed to creating the most beautiful flower bath in China, so that the body’s skin can be treated like a facial skin. From then on, 30 minutes of bathing time becomes a pleasure. From the seven dimensions of more fragrance, silkier, milder, cleaner, more pleasant and higher, it upgrades the popular petal shower gel to meet the more demanding and diverse bathing needs of the new generation of consumers.
According to reports, people’s personal care is no longer limited to the face, but began to pay attention to physical care. In the past, the demand for facial care, such as whitening, silky, silky, long-lasting moisturizing, gentle care, etc. Transfer to bath products.
The new product of Austin’s unveiled beauty fair is the core selling point of “true flowers and true fragrance”. From the appearance, formula, efficacy and experience, it has made a new upgrade to its main petal shower gel series.
Upgrade the selling point one, and stay fragrant. I am eager for natural body fragrance, I want to smell the favorite fragrance and fall asleep. I hope that the next day after the bath, I still have the fragrance. The consumer’s requirements for the bath products are comparable to those of the high-end perfumes, and they are upgraded to a more sustainable fragrance. In this regard, the head of the marketing department of the company, said that this time, the company’s top fragrance supplier, the company’s top fragrance supplier, adopted the international patented aromatic microcapsule package technology, which is called the French bomb “bomb”. It can effectively wrap thousands of fragrance particles, which not only can better protect the fragrance, but also allows the microcapsules to instantly release the fragrance during the shower, allowing consumers to appreciate the fragrance of the top fragrance, and after blasting The small molecular aromatic particles can have a good adhesion to the skin, so as to achieve the purpose of lasting fragrance, the next day after the bath is still fragrant and pleasant.
Upgrade the selling point two, more silky. Focusing on one of the core concerns of consumers’ attention, in order to create a more silky use of touch, Austin uses a high moisturizing and smoothing factor, which can be closely attached to the skin. It can form a “moisturizing film” on the skin, so that the skin will be deeply moisturized for a long time after the bath. It is as delicate and silky as the shelled egg, and it does not slip.
Upgrade the selling point three, more gentle. It is well known that the pH of human health sebum membrane is weakly acidic. Only bath products with similar pH value can fully open the pores to deep clean without harming the skin, while alkaline bath products can only be cleaned to the surface. It is dirty and will take away the moisture on the surface of the skin, thus hurting the skin. And the new upgraded petal shower gel of Austin adds the natural plant amino acid extract extracted from apple, and the pH value is close to the pH value of the human sebum membrane, which can maintain the intact barrier function of the skin, and effectively moisturize the skin while getting the delicate skin. Comprehensive protection.
Upgrade the selling point four, more clean. In terms of cleanliness, Austin also insists on using pure natural ingredients. Adding a natural plant-derived foaming ingredient, APG, makes the foam as dense as a cloud. It not only cleans the dirt deep in the pores, but also cleans the elbows of the limbs that are difficult to clean on weekdays.
Upgrade the selling point five, more enjoyable. According to the report, with the increasing life and work pressure of the new generation, they will play music and aromatherapy while bathing, aiming to release the pressure to put themselves in a relaxed and pleasant bathing atmosphere. To this end, Austin added a “happiness factor” from the French cornflower extract to the product formula. It is reported that the “happiness factor” can activate Klotho protein, which represents the happiness index, and bring consumers a more relaxed and enjoyable bathing experience.
Upgrade the selling point six, more special. In response to the different bathing needs of the new generation of consumers, such as whitening, moisturizing, smoothing and firming, this new Austin petal shower gel is designed to create 6 different shower gel products, each The flower-shaped shower gel has different effects. The ash amide cherry blossom shower gel with the ace whitening ingredient is mainly used to brighten the skin. The rose petals shower gel adds the essential oil of the rose to make the skin smooth and smooth. The orchid can make the skin firm and firm. Elastic, jasmine petal shower gel adds hyaluronic acid, the main moisturizing, and lavender can help the skin remove the acne on the back, chamomile flower shower gel contains golden enamel ingredients, can soothe the skin, etc., bring more to consumers A bathing effect that suits your needs.
Upgrade the selling point seven, higher beauty. In addition to the upgrade of the product’s functional experience, Austin has been adhering to the high value of the past in the packaging, and has made a brand-new upgrade on the packaging around the brand positioning of real flowers. The person in charge of the marketing department of the Austin told reporters that in order to create a more brand-recognized product, this time, Austin invited the Japanese Shiseido packaging design designer Ito·Essence to design an exclusive private model, from the bottle cap and bottle neck to the bottle body. They all reflect the imprint of true flowers, aiming to strengthen the unique brand impression of Austin in the hearts of consumers.
Ingenuity flowers, only true flowers. With a bottle of shower gel that exudes a pleasant floral fragrance, you can be immersed in the fragrance of each day, from the sense of sight, smell and touch, bringing you the pleasure and happiness of flowers! Every time you have a private time, you have flowers.